Claudia Malleayeah's profile

MIT xPRO Visual Identity | Redesign

Transforming Educational Experiences with MIT xPRO

Inspiration:
Infused with the dynamic spirit of innovation synonymous with MIT, this project draws inspiration from cutting-edge advancements and a forward-thinking ethos. Grounded in the pursuit of excellence, our goal is to reimagine educational experiences that transcend boundaries and empower learners worldwide, all done "The MIT way".

Role and Responsibilities:
Graphic designer.
Taking the helm in visual research and the challenge of modernizing MIT xPRO's marketing assets, we embraced a modular graphic approach, all centered around a 
tech-inspired theme while staying true to MIT xPRO's innovative brand identity. We strived to bring coherence and consistency to the project by defining a clear graphic line across various materials, ensuring a unified visual experience, all done "The MIT way".

Technique and Tools:
Employing a blend of creativity and precision, we utilized industry-leading tools such as Figma and Photoshop to bring our vision to life. Iterative processes of sketching and refinement ensured each design element reflected the ethos of MIT xPRO while resonating with its diverse audience.

Outcome:
The culmination of our efforts resulted in a transformative learning platform that transcends geographical barriers and fosters a global community of learners. By strategically leveraging digital platforms and innovative design techniques, we elevated the visibility and impact of MIT xPRO's programs.
MIT xPRO Visual Identity | Redesign
Published:

MIT xPRO Visual Identity | Redesign

Published: